Better Health Every Mind Matters campaign

Most families have experienced upheaval in their daily lives during the pandemic. With children and young people now back at school or college, Public Health England (PHE)’s new Better Health – Every Mind Matters campaign provides NHS endorsed tips and advice to look after children and young people’s mental wellbeing. Research reveals that the COVID-19 outbreak has caused an increase in anxiety in young people and over a third of children report being more worried, sad and stressed than before lockdown. 

New PHE survey data found that over half (52%) of parents said the mental wellbeing of their children topped the list of their biggest worries.

The advice available on the Better Health - Every Mind Matters website has been developed in partnership with leading children and young people’s mental health charities. It is designed to help parents and carers spot the signs that children may be struggling with their mental health and show the actions they can take to support them. In addition to the advice for parents and carers the site also provides tools to help young people build resilience and equips them to look after their mental wellbeing.

The campaign also aims to: 

  • Equip parents/carers and young people to take action to protect and improve children and young people’s mental wellbeing
  • Build mental resilience to navigate the Covid-19 outbreak and evolving mental health challenges
  • Provide support for those children at greater risk of worsening mental health.